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Mini
This project is currently in works.
Mini began as an AI exploration, imagining a glowing egg-like oval light. The object’s serene shape inspired an entire brand world, from surreal campaign visuals to naming, packaging, and UI. What started as a visual experiment evolved into a cohesive lifestyle lighting product, blending minimal tech and poetic design.
All brand Imagery and motion is done using AI.
The logotype
The Mini logotype is built on the idea of essentialism, expressing presence with the least possible noise. The choice of typeface, Neo Geo, reflects this ideology: it’s geometric, balanced, and intentional, yet carries enough warmth to feel human.
Each letterform is carefully spaced to give room to breathe, honoring the brand’s philosophy of lightness, air, and quiet control.
The two "i"s act as soft visual anchors: subtle, minimal, and grounding. They mirror the product’s form language, upright, calm, and quietly assertive.
Visual Language
The Mini visual identity is built around clarity. Every element exists to serve the product and the feeling it creates.
The brand uses a black and white base palette to keep things neutral and focused. Color is introduced only when necessary, usually through photography, where material, lighting, or mood require it. When it shows up, it’s there to enhance emotion, never to distract.
Layouts are clean, consistent, and spacious. The system is designed to disappear, so what stays with you is the light, the product, and the calm it brings.
The Renders
Created entirely using AI image-generation tools, these visuals explore how Mini occupies space, using the oval as a recurring form to hold light, surrounded by carefully composed textures and objects, where color appears only when light interacts, and every frame is directed to feel quiet, balanced, and emotionally precise.